You cant deny that Pinterest is the social media darling of the moment. But how do your make the most ROI of Pinterest for your marketing time and money?
I have to confess that I have been immersed deep in the advanced features of Google Plus for the past 3 weeks, , so when it came to engaging with Pinterst I have been slow on the uptake.
Finally the buzz around Pinterest’s site became so noisy and compelling that my curiosity got the better of me and I finally jumped in to find out what all the fuss has been about. What I discovered is a social media phnomina that has real impact on people’s emotion and motivations. From that realisation alone I would consider it pretty foolish for any business intent on getting fresh, targeted traffic, to ignore this giant in the making.
Trust me, you are going to get on board eventually, so why not now?
What is driving the massive growth of the social media phenomena?
What I have seen in Pinterest has stirred me to step out of my business mind and participate for both fun, mental relaxation. Yes the potential for truly effective social marketing is there, and this is going to be an increasing “killer app” for business, and yet Pinterest brings a certain quality to the table that encourages you to participate and play.
It’s not often you find something that really combines fun, kinship and business together. Maybe that is what makes it compelling. It is certainly addictive.
The thing about Pinterest it that is give you a space whe you can really organize, share and allow other people to see things that matter to you, from your perspective. The things I am sharing genuinely have impact in my life – and I can see that they matter to other people too. There is a genuine feeling here, something that is almost impossible to get with any of the other giant social networking sites - (now Google Plus lets you do something similar and ill explain about how the power of G+ and Pinterst together in another post soon).
So what stopped me from engaging with Pinterest for business?
The one thing that held me up from getting involved from a business perspective was the high level of buzz with so little data with which to address and experiment with just how effective Pinterest actually is. I was also at a loss, wondering about some of the techniques that might be used to get the most mileage out of marketing time and dollars on Pinterest.
Dan Zarrella came to the rescue.
HubSpot’s social media scientist Dan Zarrella, stepped up to the challenge. He has gathered up data the best he could (pre Pinterest API) to present some rather interesting, and somewhat counter intuitive findings on ways to use Pinterest for the greatest impact. He has even put the data together in a clean and tidy, easy to understand infographic. You can take a look at it below.
What you see in the infographic will no doubt allow you to rake up more likes and higher repins in Pinterest, however I would like to predict that if you want your following to be lively and vital (repinning your content) remember that unique content and freshness is what people like, and that can only come from you since it is your (and your business’) social networking feed.
Pinterest is still an invitation only social media site, so if you want to join in and you do not have an account yet please feel free to ask. Simply go to the contact tab on the top navigation bar and click on it to send me a request for an invite.