Where can I find marketing study results?
I have just started programming games for mobile phones (I will probably get into apps too) which I am selling online and I was wondering where I can find sites that publish marketing study results, like survey results and statistics (like on average how many people that download a free demo usually buy the full version).
Any advice or hint is highly appreciated.
Maya Mendoza answers:
Had a quick look for you and you may find the following helpful…………
What percentage of people who use the internet on their cellphones are smartphone users?
I’m basically trying to prove that the people who use mobile internet are basically smart phone users, and since smart phone users are a growing market share, any future development investments should be directed toward that market segment. I’m lacking any direct or indirect statistics that would help me prove my case.
Maya Mendoza answers:
95% of the people that are using interent are probly using smartphones. Many phone dont have the privlage to get on the internet only stuff like check e-mail but cant surf the web. Check it out on google. But many people that use the interenet have iphone and blackberries which are smartphones.
University: Applied statistics question help please?
Hi, I’m having difficulty with the last part of this question and was wondering if somebody could help me out a little bit. If you do know how to answer this, could you also possibly add some comments and why you chose the methods you did please? Thanks in advance.
Please note that I only require help and guidance with D) and E)
Mobile devices come with many different features but they can be categorized based on
their operating systems and internet connectivity. The so called “smart phones” come
with mainly three operating systems. They are: i-Phones, Android Phones, Blackberries
and they all have internet connectivity. Then there are the “Other” phones which can be
considered as “non-smart phones” from the last generation of mobile devices.
A communications consulting company hired by a large wireless service provider would
like to determine how to effectively target their potential market. The consulting
company conducted a survey, and with a random sample of customers using mobile
devices, obtained the following results with the ‘Type of Mobile Devices’ and the ‘Age
Group’. The results are given in the form of a contingency table at this link:
a. Test whether there is sufficient evidence to show that the “Type of Mobile
Device” is associated with the “Age Group”. Show your manual calculations and
base your conclusion on both the critical value approach and the p-value
b. Briefly explain the meaning of the conclusion you have reached in the test above.
c. Now consider Type of Mobile Devices only to be 2 (not 4 as in part ‘a’): “Smart
Phones” versus “Other Phones” and test whether there is evidence to show that
the “Type of Mobile Device” is related to the “Age Group”. Show your manual
calculations and base your conclusion on both the critical value approach and the
p-value” approach. (Hint: your data table above must be modified appropriately.)
d. It has been suggested that 33% of all mobile devices are i-Phones, 27% are
Android Phones, 15% are Blackberries and 25% are other phones. Test this
e. Based on the conclusion you reach in part ‘d’ above, answer the following
If the “Other” phones were to become non-existent in the near future, what would
be the market share of the other three types of mobile devices? Assume that the
market structure or customer preference would not change for these three types.
Maya Mendoza answers:
The hypothesized proportions are:
i-Phone = 33%
Android = 27%
Black-berry = 15%
Other = 25 %
If the null hypothesis were true, the expected number of phones out of 600 samples would be:
i-Phone = 600(.33) = 198
Android = 600(.27) = 162
Black-berry = 90
Other = 150
—————–Observed — Expected
i-Phone———196 ———- 198
Android ——–150 ———–162
Black-berry —100 ————90
Other ————154 ———–150
Compute chi-squared statistic = ? [O(i)-E(i))^2 /E(i)
From the table, chi-squared with 4 degrees of freedom and alpha .05 = 9.488
Calculated chi-squared is smaller than critical chi-squared. Do not reject the null hypothesis.
I am not sure of this answer.
If the others became non-existent, the percentage of i-Phone = (198/450)(100) = 44%
Andrioid = (162/450)(100) and Black-berry = (90/450)(100)
iPhone vs HTC Pure: considering switching?
So for christmas i got an htc pure, one of the newest windows phones. Initially i didn’t want an iphone because i already had an ipod touch and didn’t want to work on software that was so familiar. Also, the rest of the mobile phone companies have had 3 years to compete with the iphone and i thought there had to be something better out there.
I like the htc pure, i just think the iphone still does more. The windows market place is new and a development in progress so it only has less than a fraction of the amount of apps in the app store. So how long until windows market place can compete with the app store? Although it is a windows phone and can download and install non-microsoft-published (.cab) applications from anywhere on the web.
Another reason i want to switch to the iphone is the capacitive highly sensitive touch screen. I’m not impressed with the resistive screen keyboard on my htc pure at all. Its just so small and so hard to type out sentences without spelling errors.
Also i’m not impressed with the media quality. Playing mp3s are ok, but going online and looking at youtube videos (which must be done through the browser) proved the video quality to be terrible.
Also i just don’t find my self needing the windows mobile essentials which it has over the iphone, like multi-tasking.. microsoft office.. ect.
I’m also unhappy with the battery life on my htc pure. I feel like i can’t waste any time on the internet browser, to save the battery. The iPhone 3GS claims to have longer battery life so theres another reason to switch.
The only pro i see from keeping the htc pure is the 5.0mp camera. The still pictures have excellent quality.
Basically the only con i see from switching is the camera.
But some how i feel like the ‘iPhone being the greatest smartphone’ is from its sales statistics which is from its insane amount of marketing. But looking at my ipod touch, the browser, the apps, the features im looking for are overkill compared to my htc pure.
So do you think i should switch to the iPhone from my windows phone?
Maya Mendoza answers:
Personally I think the HTC pure is better than the iphone. I had an iphone 3G before and I tried nokia n95, nokia 5800 and now I have the HTC pure. The battery I think is pretty much the same as the iphone. On the 2 nokia phones battery last longer. I enjoy listening to internet radio streams on the HTC pure because windows media player can play the streams bec almost all of them are media player formats while surfing the net. This is something the iphone cannot do. I can switch task like reading emails then go back to the net while internet music is playing in the background. HTC pure has a dedicated youtube app hidden which plays high quality youtube videos. HTC touch flo 3d is superior than the iphone interface. Even though the screen is resistive it’s awesome. The keyboard is pretty much the same as the iphone. Just enable clicking sound to it. Iphone is just hype. The apps doesn’t mean a thing bec all you just need is a browser bec most apps are just info taken from the web. Skyfire is a browser than runs on winmo that can show the full web with all it’s flash, java, ajax and silverlight glory just like the PC not the html that you have in the iphone. Try going to national geographic or cnn.com and you would see flash not available every where. If you’re not into games the pure is the way to go. Coreplayer runs on winmo that can play any format available. There’s tons of things you can do in htc pure that you can’t in the iphone. Iphone is just music, games and basic internet and email.
Most used smart phone?
I’m looking for graphs or statistics that show which smarts phones are most used/popular. I found a graph on wikipedia that depicts marketshare of mobile OS, but I don’t know if those numbers are proportional to the market share of the actual types of smart phone usage.
Can anyone send me links to some statistics and graphs?
Maya Mendoza answers:
Iphone or blackberry. I hear a lot of people use iphone for personal use. Business people like blackberry.
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