Social media accounts with a lot of followers can be really valuable to your company, or they can be nearly useless.
The key to success is in how you utilse your social media followers, and how well you engage then and the community in order to promote and popularise your brand.
Maybe you’ve thought, “Okay, I have all of these followers, but now what?” If that’s where you’re at, here are a few of the best suggestions on how to engage your users and begin creating some value with your social media accounts.
Note that not all of these suggestions will lead directly to value, but they will help you to create a stronger sense of community with your followers and to turn some of them into unofficial allies or friends.
1. Ask Questions That Start Conversations
People like to be asked about their opinion, and they particularly enjoy sharing their opinions through social media. Ask questions that can create discussions and then take part in the conversation. These questions will tend to be either controversial or open ended. Asking a basic question with a common sense answer is not going to do much for you.
Another idea is to ask questions that give customers and followers some input into your business. Ask them which promotions they like the most, or which products are their favorites. Not only will you be engaging them, you’ll be gleaning valuable interaction.
2. Plan Time Each Day to Interact
Obviously you can’t afford to sit at your computer all day long and answer Tweets and post on Facebook, but you can set aside a few minutes every couple of hours to respond to mentions on Twitter and comments on Facebook. That should be enough to keep you relatively active and show your followers that you’re not just shouting at them, you’re communicating with them.
3. Search For Comments Involving Your Brand or Company
Another great strategy is to search for any comments or tweets that include your company or brand name, then respond to any that are particularly important. You may thank people for positive comments, respond to constructive suggestions and attempt to fix any problems or complaints that you find.
While it’s not good to have people complaining about you through social media, it is good that you can address it and try to make things right for unhappy customers.
4. Use Pictures and Video
People like looking at pictures and watching short videos online, so try to include these in any ways possible. Whether it’s product photos, behind the scenes photos or just random interesting things, try to keep your audience engaged with pictures, video and other media-rich content.
5. Hold a Contest
People love free things and they like winning, so consider holding contests through social media. Just be sure to check any applicable rules or laws and make sure you’re not violating any. This can not only get people excited and lead to interaction, but it should also get people talking about your company or brand.
Your giveaway may not even have to be that valuable, as long as it doesn’t take too much time or effort for people to enter. The bigger your giveaway, the more time consuming the entry could be although your goal should still be to keep it simple and straightforward.
Remember that social media is all about interacting, not just getting your message out. Thus, do your best to be helpful and think of ways to create interaction and you should be in great shape. Don’t fall back into any old habits of simply putting out your core information and nothing more.
So what do you think?
Do comment below if you have something to add to any of the points here or have anything to add to the conversation.
We would love to know if use social media in your PR and marketing . What id your favorite or most active platform? What challenges and benefits do you experience? What’s been your biggest win?
Here at Milagro we are experts at building targeted and active social media audiences for our clients, so if you have any questions about how to get more from your social media efforts simply leave a comment below and we will do our best to help.
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