What You Need to Know About Mobile Before You Commission a Mobile Website Design
Did you know that a growing number of people are using thier mobile device as the only way they access the Web.
A pair of studies late last year from Pew and from On Device Research showed that over 25% of people in the US who browse the Web on smartphones almost never use any other platform. That’s just shy of 11% of adults in the US, or about 25 million people, who only see the Web on small screens.
There seems to be a growing digital-divide out there.
Mobile is wining, and people who can afford only one screen or internet connection are choosing the phone. If you want to reach them at all, you have to reach them on mobile. So, how can we give this huge audience the best mobile browsing experience?
Here are some tips that will give you an idea of what you need to think about before you commission a new site
Know what your mobile audience wants. Make sure you have clear, quick and easy navigation to the things that people are really searching for like your location, opening hours and directions.
Aim For Short Wins. Smartphone screens are small, and each line is valuable. Be brief and get your message as high up in the email as possible.
Focus on the subject and sender name. In the mobile world, there’s little or no preview pane to see the message body. As a result, a message’s subject and sender name take center stage. Choose a recognizable name for the “from” field and use your subject line as effectively as possible (keep it less than 30 characters).
Consider plain text. As marketers, we want to make things pretty and opt for HTML. However, this practice falls flat in many situations on mobile devices. Consider sending plain text email, particularly for anything that must get into people’s hands, such as account activations, password retrievals, and alerts.
A comScore report found that 72 million Americans accessed social media from their mobile devices during the month of August 2011 alone. Even more telling is the fact that 50 percent of these users are social networking on a daily basis from their mobile devices. When it comes to incorporating mobile into your social strategy, here are a few things to keep in mind:
Mobile Web: While both Facebook and Twitter have apps for the iPhone, Android, and BlackBerry, the majority of their mobile traffic comes from a mobile browser rather than a device-specific app. Looking at some sample numbers for Facebook, 57 percent of mobile posts are made from the mobile Web site (m.facebook.com), while all apps combined contribute 43 percent.
Women rule social media: With the exception of LinkedIn, women are the dominant users of the top 10 social networks on both mobile and desktop. Give women credible things to care about and share with their broader social network.
Help people share the love: A clean and consistent URL structure will help people share your links across platforms. Don’t underestimate the importance of client detection technology, which intelligently serves up a mobile site to mobile users and a desktop site to desktop users.
Get ready for mobile and your mobile marketing program now. It promises to pay off in big dividends for those who are prepared.
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I would love to hear what you have to say about this topic so please comment and share. Thanks and enjoy your day ~ Maya Mendoza The Digital Marketing Deva