Is your business taking advantage of the tsunami of internet traffic being generated from Pinterst? If not it’s time your joined the pinning revolution.
Business after business is joining Pinterest and using it as part of their social media marketing plans. Even if your business doesn’t have a Pinterest profile yet, it’s likely that people are already pinning images from your site or blog whether you realise it or not. (You can check for yourself by visiting pinterest.com/source/yourdomainhere.com.)
If you want to get referral traffic from Pinterest, you need to start to think about how to make your photos Pinterest-friendly throughout your site.
What pages do you want to draw traffic to? Whether it’s on your product pages or your blog all you need to do is add striking, evocative, relevant photos and watch what happens.
To get repinned more often follow these four pinterest image optimisation tips.
- Make your photos nifty: Photos like this castle bed nook share fresh or exciting ways to do everyday things.
- See that they capture emotion: Pictures like Loving Hands both evoke heart-warming emotions
- Make sure they resonate: Many photos that include text also fit into this bucket, as people re-pin phrases and affirmations that “speak to them”.
- Give them the “I want it” factor: Use this test: if your photo makes someone say, “I want it!”, it’s a good one. These pink shoes got repinned 14,533 times
Now you have grasped the basic principal of what to post on Pinterest, take a few minutes to read and digest the infographic below.
Oh… and once you are done here, please do take a minute to look at my personal Pinterest account to gain a deeper understanding about Social SEO and Social Signals (as well as get some serious Pinterest posting inspiration).