Will new google+ business pages rival Facebook pages in popularity as a social marketing tool I wonder?
That’s a tough question to answer as Google+ is relatively new to the business page game, but its clear, when looking at Google+ business page features that Google means to take on Facebook at their own game.
Maybe the best way to look at the possibility go Google+ business pages rivalling face book pages is to better understand what Google+ pages offer the business community.
So what’s different about Google+ pages?
As a business owner who actively participates in Social Networking and Social Marketing I have found that Google+ Pages for businesses and brands offers me an active and vibrant business to business (B2B), and business to consumer (B2C), social marketing opportunity. It has helped me to connect with the customers and fans who love and appreciate our business. What’s great about Google+ is that I can interact with my customers in a more direct and personal way than in Facebook.
Let me explain. Not only can your customers recommend you with a +1, or add you to a circle and stay connected with you long-term, they can actually spend time with my team, face-to-face-to-face using a Skype style video and chat feature known as “hangouts”.