You cant deny that Pinterest is the social media darling of the moment. But how do your make the most ROI of Pinterest for your marketing time and money?
I have to confess that I have been immersed deep in the advanced features of Google Plus for the past 3 weeks, , so when it came to engaging with Pinterst I have been slow on the uptake.
Finally the buzz around Pinterest’s site became so noisy and compelling that my curiosity got the better of me and I finally jumped in to find out what all the fuss has been about. What I discovered is a social media phnomina that has real impact on people’s emotion and motivations. From that realisation alone I would consider it pretty foolish for any business intent on getting fresh, targeted traffic, to ignore this giant in the making.
Trust me, you are going to get on board eventually, so why not now?
What is driving the massive growth of the social media phenomena?
What I have seen in Pinterest has stirred me to step out of my business mind and participate for both fun, mental relaxation. Yes the potential for truly effective social marketing is there, and this is going to be an increasing “killer app” for business, and yet Pinterest brings a certain quality to the table that encourages you to participate and play.
It’s not often you find something that really combines fun, kinship and business together. Maybe that is what makes it compelling. It is certainly addictive.
Read More →