We are in the midst of a business revolution. It’s called MOBILE. Just as companies realized, circa 1996, that they needed to create a website to remain relevant to consumers, history is repeating itself in mobile” ~ Maya Mendoza, Founder of Milagro Fusion Marketing
Your customers use their mobile devices to find the information that they want as soon as they want it.
It’s a fact!
- In 2013 more people are using mobile devices and smart phones than PCs to get online.
- Today 4 out of 5 consumers will use smartphones to shop.
- Mobile search and activity will surpass desktop usage in the very near future, and 66% of users simply won’t return to a website if it gives them trouble on their mobile device.
For these reasons alone, it has become critical for businesses to implement appropriate mobile strategies.
The crazy thing is…
Despite the massive advantages that mobile brings, less than 79% of business websites are set up to receive results mobile searches – and even the 21% that have take action by creating a mobile website are not getting it right.
This gives you a massive advantage (if you take action now).
Having seen the evidence, the good news is:
If you have a website, then you have a site that can be accessed by any mobile device with a browser.
The bad news:
Chances are, that site looks pretty crappy on a mobile device.
We all know from personal experience that a site designed to be viewed on a desktop PC is woefully lacking when it comes to mobile devices – and as we mentions before, well over 66% of users will switch to a competitor’s site after a bad mobile experience.
What that means is:
If you don’t take care to give your customers an easy, effective, time efficient way to interact with your business (via a mobile website and App) then, whether you realise it or not, you are losing business.
Your Next Steps:
Whether you’re a medium to small sized business, an entrepreneur, or a not-for-profit, embracing Mobile as part of your sales and marketing strategy will boost revenue and bring you a distinct advantage over your competitors.
Join the phone and tablet revolution. Request your ‘DEMO’ App today.